The Trump ‘losers’ and ‘suckers’ scoop provided a boost not only to The Atlantic’s renewed sense of importance, but to its bottom line.
| Noted media critic Donald Trump took some time out of his busy schedule to attack The Atlantic, call it a "third-rate magazine that's not going to be in business much longer." The past seven months have revealed quite the opposite, though its recent success began taking root well before coronavirus hit. Read more below. The Atlantic caught media observers’ attention this fall when it announced that it had amassed more than 300,000 subscribers over the past 12 months. But that shot of growth was a big step on a journey that began close to a decade ago. On the latest episode of the Digiday podcast, the new president of The Economist Group, Bob Cohn, talks about how the coronavirus forced the magazine to get serious about its retention efforts. For men that work at advertising and marketing agencies, the economy and the environment are the defining issues of the 2020 election season. For agency women, the picture is a lot more complicated, new Digiday Research reveals. All the uncertainty that hung over the TV ad market in the spring and summer left brands with a lot of uncommitted ad budgets. That money is now flowing into TV’s scatter market and driving prices up in the process. Other things to know about Digiday Media is hosting a series of virtual Leaders Workshops, exclusive, invitation-only lunches, to keep execs in media, marketing and retail connected. Learn more about our upcoming gatherings and apply for a spot here. New research finds that, one year from now, 58 percent of brands expect to be using subscription offerings to generate first- and zero-party data — a 30 percent increase over current practices. Sponsored by Piano. | | |
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