Inside Pabst Blue Ribbon's Path to Hipster Adoration

Not so long ago, PBR was a working man’s beer

How Lee cultivated her career and how she has successfully created more opportunities for women in music

The company’s rolling out an alternative for plans

And situations intensify once celebrity endorsers get involved

It also includes old favorites like Paint and Write

Getting Snoop Dogg on board definitely helped with that

Merging the sensory spectacle of color and taste

Platform marked the paid ads as 'adult content'