Inside Organic May Newsletter

The 3rd-annual Inside Organic Summit is a can’t-miss event! Join us on June 4th from 10 am to 1 pm MST to hear an amazing lineup of industry leaders speak to the latest trends and messaging challenges, as well as opportunities to elevate the industry’s future. Learn more and register here.

Research shows that sales of cacao products that qualify for specific diets, such as zero sugar, are up 24% vs three years ago. Macalat® sweet dark chocolate fits right into this, and recently won a NEXTY at Expo West 2024 for its innovative, category-creating chocolate bar. But, what’s behind the wrapper? Read this article to dig a little deeper into the brand.

Newsflash: the future looks strong for sustainability, with Gen Z and Millennial households making up over 40% of organic spending. The Inside Organic team caught up with Sherry Frey and Kenny Juskowiak from NIQ to discuss how 2024 is looking for the organic industry. Check out their industry insights here.

At NIQ, we deliver understanding and insights that make up the Full View™. We know what is happening, why, and what to do about it. To see for yourself, access your complimentary Byzzer™ account, and receive three free reports!

Looking for inspiration for organic messaging? Check these toolkits out and start posting and talking: The National Organic Program recently launched its Organic Consumer Outreach Toolkit to raise awareness and trust in the label; Organic Farming Research Foundation has an insightful “Organic is Regenerative Toolkit”; Checkout Friends of the Earth’s Organic for Allcampaign; Organically Grown Company offers open access to its “Organic is the Answer” toolkit; and the Organic Trade Association has a number of toolkits worth checking out, including an Organic Opportunity Communications Toolkit.