Inside marketing’s elusive Quixote quest for digital ad transparency Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency. Additional coverage: - The Ankler's Janice Min joins the latest episode of the Digiday Podcast.
- Google’s entry into in-game ads represents an endorsement of the format from one of the largest digital advertising platforms on the web. But it is a double-edged sword.
- Rather than seeing Starbucks getting rid of its global CMO as a bellwether for continued elimination of the role, marketers, brand executives, trade group leaders and consultants see it as a reflection of the current reality for CMOs.
- As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.
- There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content — and agencies are trying to balance different types of content with new strategies and tools.
Other things to know about - The Greater Good Awards recognize companies focused on positively impacting the world. Past winners include Bombas, Audible and more. Submit by Friday, May 10 to secure the best rate.
- Brands and retailers are seeking future-proof solutions that will mobilize privacy-compliant first-party data and connect marketing activations to business outcomes. Sponsored by Wpromote.
- An intelligent creative format drives customer engagement and improves brand awareness, attention, consideration and other KPIs. Sponsored by Yieldmo.
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| Top Stories |  | | Ivy Liu |
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| | | | | Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency. | | |
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howdy! | | | | | The Ankler’s Janice Min joins the latest episode of the Digiday Podcast. | | |
| | | | | Marketers are moving real-time and historical customer data into one platform and adding AI models to convert customers faster. | | |
| Advertisement |  | | |
howdy! | | | | | Google’s entry into in-game ads represents an endorsement of the format from one of the largest digital advertising platforms on the web. But it is a double-edged sword. | | |
| | | | | Join this virtual event on April 17 at 2 p.m. ET for a roundtable discussion about crafting successful creator campaigns that address the whole funnel and deliver ROI for brand marketers. | | |
howdy! | | | | | Rather than seeing the Starbucks news as a bellwether for continued elimination of the role, marketers, brand executives, trade group leaders and consultants see it as a reflection of the current reality for CMOs. | | |
| Advertisement |  | | |
| | | | | Publishers are racing to gain a competitive advantage with AI. From dubbing video content in other languages to expanding engagement and monetization, generative AI has become a pathway to increasing creative productivity. | | |
howdy! | | | | | As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. | | |
howdy! | | | | | There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content – and agencies are trying to balance different types of content with new strategies and tools. | | |
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