Inside Frito-Lay and Cheetos’ award-winning AR campaign The strategy behind the 'Cheetle' detector's Super Bowl success
ClickZ Daily: December 08, 2021 |
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| Good morning! Frito-Lay wanted to create an experience that gave Cheetos buyers exclusive access to their Super Bowl parties. But how could the brand ensure they weren’t sending people rummaging through trash bins for barcodes on discarded bags? How could they craft a highly engaging and fun campaign all in under 30 days? We sat down with Ran Craycraft, co-founder at Wildebeest, the digital agency that made the ‘Cheetle’ dust AR campaign that ultimately won one of the prestigious Grand Prix at Cannes Lions. |
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Advertising & Promotion Jeremy Hlavacek Here's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read more |
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| Advertising & Promotion Luis Navarrete Gómez How to get the strategy, technology, and value of change right Read more |
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| Advertising & Promotion Gareth Platt How KFC turned threat into opportunity by suspending its iconic slogan Read more |
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| Digital Marketing Victorious Allocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? Read more |
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| MarketMuse provides personalized AI-powered insights for organizations to create predictably better content and improve organic performance. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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