Facebook wants advertisers to buy into Watch but is it investing enough in the product itself and marketing Watch to make it a top contender in the streaming wars?
| Digiday spoke to ad agency executives who said more advertisers are interested in Facebook Watch headed into 2020 than they were last year. Watch ads have also performed well for many clients in terms of brand recall and lift, said Mike Dossett, vp and director of digital strategy for RPA Advertising. Still, most advertisers view Facebook Watch as being in an experimental stage, and they want more answers about content quality, brand safety, delivery and discovery. They also wonder how Watch can compete in the increasingly heated streaming wars. Read more below. Facebook is working hard to convince TV and digital advertisers to spend money on its two-year-old video platform, Facebook Watch, particularly with its In-Stream Reserve ad product. Contrary to the hype two years ago, the sports industry is still waiting for the great rights grab from the tech platforms. Now, Facebook and Twitter have cooled their interest in becoming sports broadcasters. While TikTok's Creator Marketplace is still in beta, one company who used it likes the results thus far: Mucinex. Special-interest magazine publisher Future has been on an acquisitions tear since 2016. Now, it’s set its sights on buying lifestyle magazine publishing group TI Media, publisher of Marie Claire and Wallpaper. Other things to know about Leaders from Vox, The Atlantic and The Washington Post have booked their spots at the Digiday Programmatic Media Summit. See who else is attending and view pass options here. For a new State of the Industry survey, hundreds of publishers shared their thoughts about their CMS platforms. From customization to collaborative editing, read the report to discover which features are most sorely lacking. Sponsored by Chorus by Vox Media. | | |
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| Marketing on Facebook | | Inside Facebook's bid to woo TV advertisers | | Facebook wants advertisers to buy into Watch but is it investing enough in the product itself and marketing Watch to make it a top contender in the streaming wars? | | |
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