Inside ESPN's campaign to get fantasy football players to sign up for its upcoming season

ESPN and BSSP have teamed up for their first live-action collaboration on a new campaign to attract fantasy football players.

August 08, 2022

ESPN and BSSP have teamed up for their first live-action collaboration on a new campaign to attract fantasy football players. Additional coverage: With bad economic news all around, which types of agencies will be ripe for buying or being bought the rest of this year and into 2023? This week's Media Buying Briefing touches on this question and more. Curaleaf is one of a number of cannabis brands aiming to take a CPG approach and normalize cannabis while dealing with advertising restrictions as the industry continues to grow. Roblox's new Materials tools give users the ability to build with materials and textures that more accurately represent the physical world. Brands have already started taking advantage of the increased visual detail. Facebook and Instagram will halt the live shopping feature of affiliate sites on August 31. This announcement comes after shaky Q2 earnings. Read about this and other deals from last week in this edition of the Digiday DealBook. Other things to know about The Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, will showcase the work being done around social causes and their impact. The deadline to receive the best rate on entries ends this Friday. Download this new guide to learn how marketers are utilizing data collaborations to enrich their first-party data to drive privacy-compliant acquisition campaigns. Sponsored by Wiland. Dynamic video elements are empowering consumers to engage with brands, adding new dimensions to the customer journey. Sponsored by KERV. Top Stories Ivy Liu Marketing on Platforms Inside ESPN's campaign to get fantasy football players to sign up for its upcoming season ESPN and BSSP have teamed up for their first live-action collaboration on a new campaign to attract fantasy football players. howdy! DIGIDAY+ MEMBER EXCLUSIVE Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds With bad economic news all around, which types of agencies will be ripe for buying or being bought the rest of this year and into 2023? Sponsored by Alliant How brands are improving audience strategies for advanced TV Marketers are bringing audience-first digital strategies to TV, where more robust measurement can provide a more accurate understanding of a campaign’s impact. Advertisement howdy! Brands in Culture Why cannabis company Curaleaf wants to 'integrate into culture' to build its brands Curaleaf is one of a number of cannabis brands aiming to take a CPG approach and normalize cannabis while dealing with advertising restrictions as the industry continues to grow. Sponsored by Amazon Ads How streaming audio drives higher engagement levels Audio content offers an emotionally-charged experience, creating opportunities for brands to build meaningful connections with consumers. howdy! Gaming & Esports How brands and creators are using Roblox's new Materials tool to boost the realism of their virtual worlds Roblox has been beta testing its new Materials tools for several months, but officially launched the update in late July. Users now have the ability to build with materials and textures that more accurately represent the physical world. Advertisement Sponsored by Resonate Report: The state of post-cookie personalization for agencies Download this new report to learn how agencies are approaching data-informed personalization as they move toward a cookieless future. howdy! Brands in Culture Digiday DealBook: New NFL streaming service, Instagram shuts down e-commerce site, HBO Max and Discovery+ streaming merger, and more Facebook and Instagram will halt its live shopping feature of affiliate sites on August 31. This announcement comes after shaky Q2 earnings. howdy! Streaming Outside The Box Instagram will shut down its affiliate commerce program on Aug. 31 Instagram started officially testing the affiliate program in July 2021 and expanded it to its short-form vertical video product Reels in March. All Latest Stories Navigating Economic Instability ‘It takes ingenuity to survive’: How The Daily Beast’s Mia Libby is bracing for an economic slowdown The role of the CRO includes more responsibilities than it did just a few years ago, but navigating through two economic slowdowns in two year's time was an unexpected one.

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