Top Story
Inside Dodo Pizza’s innovative strategy to dominate the pizza market
The chain currently has 549 pizzerias in 13 countries, and plans to add another 1,000 in Europe, Asia, and Africa over the next five years. It’s a bold aim, but one that its founder – who has been described as “the Steve Jobs of pizza” – seems intent on achieving. |
SEO Tip of the Week: Publishing user-generated content
Taken from Econsultancy's SEO Best Practice Guide
"UGC can be especially good at helping to improve conversion rates. There is more implicit trust in content that is written by other people and there is real value in the insight that a company’s customers can give other customers. Often this will be best handled by a third-party review site – however, note that this content is not always seen as content on the page for textual ranking purposes." |
Eight creative Christmas pop-up shops
Pop-ups, with their seasonal openings and limited stock, add a sense of novelty and urgency not commonly found among longstanding brick-and-mortar stores. |
Self-serve ad platforms are proliferating, but are they good for SMEs?
While the benefits of self-serve platforms for both marketers and media sellers are obvious, it’s not clear that they’re always “good” for small and mid-size businesses. Even platforms like those belonging to Google and Facebook continue to create issues for SMEs despite their maturity. |
Why agencies must embrace flexibility in their brand relationships
Clients are taking back control of their relationships with agencies, who must adapt to being flexible and determined to succeed. |
|
|
|
|
