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Seven innovators of the in-store customer experience
Which retailers are leading the way with in-store customer experience? Nikki Gilliland rounds up seven innovative examples.
Amazon’s supplier purge could benefit some online retail players
Thousands of Amazon suppliers are panicking after the online retail giant abruptly halted large numbers of wholesale orders. But could this situation be an opportunity for some sellers?
Amazon in Asia-Pacific: A 2019 update
It’s been nearly two years since Amazon was poised to launch its B2C ecommerce platform throughout Asia-Pacific. How well has it gone – and should marketplaces and brands still be worried?
Behind Kylie Jenner’s success in a saturated cosmetics industry
21-year-old Kylie Jenner has been named the world's youngest self-made billionaire, snatching the crown from Facebook’s Mark Zuckerberg. This comes just three years and four months after her company, Kylie Cosmetics, was founded in November 2015. Lizzy Hillier looks at the secrets behind her success in a saturated market.
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Featured Reports
Learning from Digital Disruptors Best Practice Guide
Digital disruption has become a reality across a broad range of sectors and has led to fierce competition across the board. This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
 
2019 Digital Trends
In association with Adobe and based on a survey of nearly 13,000 professionals, Econsultancy's 2019 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as the greatest challenges.
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In today’s competitive digital landscape, it’s more difficult than ever to stand out from the pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is one key way to increase engagement and conversion.
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Training
Masterclass: Advanced CRM Strategies (3 days) 
London, March 19-21
Multichannel Marketing and the Customer Journey
London, March 26
Paid Search (PPC) 
London, March 27
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Econsultancy
 
Evaluating marketing automation can be a daunting task. With so many vendors emphasizing their features are the ones that matter and so many options from which to choose, how do you really know what’s most important? After nearly 10 years helping more than 5,000 organizations worldwide leverage marketing automation to more quickly grow their businesses, we’ve identified the two must-haves that—above all—drive success for any marketing automation implementation: time to value (TTV) and ease of use.
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