| Hi John,
The scariest word in marketing operations might just be “Frankenstack” — a tangled mess of maddeningly disconnected solutions.
And just like Dr. Frankenstein’s creature, Frankenstacks suffer from a crucial weakness: They lack a unified solution to connect across planning, buying, and measurement needs. |
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Explore TransUnion’s Frankenstack infographic for more details on how a Frankenstack might be developing in your own organization. |
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