Today we launched We are the Australian tourism industry, a Tourism Australia led initiative, where the industry come together to highlight the importance of tourism to Australia’s economy and communities across the country.
With tourism approaching a critical period in its ongoing recovery, those on the frontline of the industry have issued a reminder about the value of tourism. Our industry is already worth $170 billion a year, is expected to be worth $220 billion by 2028, and supports more than 650,000 Australian jobs.
International arrivals have returned to 85 per cent of 2019 levels and continue to progress in line with expectations. We always knew recovery would take time and we have experienced that over the past two and a half years since international borders reopened.
We are on our way to returning to a path of sustainable growth and it is important we do, not only for tourism, but for the halo effect the industry has on so many other local businesses from food growers and producers, to hospitality and cleaners and so much more.
Read the media release here.
