The road to success for indie brands can be long and challenging. Imogen Matthews, Consultant to In-Cosmetics, has picked a number of interesting indie brand concepts that show what it takes to succeed.
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TOPICS THIS WEEK

 
Stress and a hectic lifestyle are becoming more and more common in today’s society and frequently result in lack of sleep. This is often markedly reflected on the skin. What does a glacier bacterium have to do with the ageing process of sleep-deprived skin? Furthermore we look at Indie brands. Creating a cosmetics brand is the dream of many entrepreneurs, but bringing this dream into reality is another matter entirely, proving to be the downfall of many an indie brand. However, the desire to bring something new and different to the market continues to inspire would-be brand owners and hardly a day goes by without another new launch searching for that elusive USP.
 

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29.-30.1.2020
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SNEAK PEEK COSSMA 1-2/2020

Publication date: 28.01.2020

Focus: SPF/Full spectrum protection

 
 

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