Movement for the Open Web’ post-divestiture remedies include: multinational government oversight of tech standards plus curbs on web browsers.
| Movement for the Open Web's post-divestiture remedies include: multinational government oversight of tech standards plus curbs on web browsers. Additional coverage: Vanity metrics won't cut it anymore for proving that ad dollars are being effectively spent in this ultra-competitive ad environment. More in our Advertising Week Briefing. This week’s Digiday+ Future of TV Briefing looks at the increasingly crowded free, ad-supported streaming TV market. Media management firm Ebiquity just pulled off a rather unexpected move by snapping up Transmit, which is dubbed the "Bloomberg Terminal for Media Pros." Chipotle’s "Street Fighter" brand integrations show they can work alongside more traditional in-game ads. Omnicom Media Group, for the first time, is revealing its retail media-related standard. IPG created an identity resolution cloud application aimed at integrating brands’ cloud ecosystems as agencies strive to unify consumer data points and identities. Other things to know about The WorkLife Awards recognize top employers and their unique values with categories including Most Valued Employees, Best Wellness Program, Best Mentorship Program and more. Last chance to submit is this Friday, October 20. Using generative AI for headline creation increases speed, scalability and cost efficiencies, as well as yields higher CTRs — if teams learn how to create the right prompts. Sponsored by Outbrain. As publishers invest more in data unification efforts, they’re reevaluating the targeting and advertising services offered to brands and agencies to address challenges and meet partners’ needs. Sponsored by Piano. | | |
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