Publicly listed ad tech companies look to CTV and retail media to offset signal-loss in a softening media market in 2024.
Independent ad tech continues to tick along even as storm clouds gather overhead Publicly listed ad tech companies look to CTV and retail media to offset signal-loss in a softening media market in 2024. Additional coverage: Nowadays the Christmas ads space is far more saturated with around 30 plus brands executing their own perspective on what Christmas should or shouldn’t look like. With an increasingly fragmented social media landscape, Twitter’s decline, data privacy concerns and a huge creator economy, the promise of cross-platform communication has sparked curiosity. Here’s a video explainer on the fediverse. The seemingly endless cycle of media industry layoffs over the past year hit a crescendo last week, with cuts hitting G/O Media, Vice Media and Vox Media, as execs sought to cut costs before the end of the year. As big contracts dry up for creators in the gaming space, micro-influencers could benefit. Could 2024 finally be the year we witness the transition into the deprecation of third-party cookies? Other things to know about The Digiday Video and TV Awards will recognize the companies, campaigns and technology modernizing video and TV. Check out our six new categories and submit by this Friday, November 17, to secure the lowest rate on entries. As digital media spend increases, agencies are seeking increasingly sophisticated media execution partners to help them through planning, executing, optimizing, analyzing and reporting digital media campaigns. Sponsored by Pathlabs. By adding automation and programmatic targeting technologies to direct mail marketing strategies, marketers are creating omnichannel experiences that resonate with recipients. Sponsored by SeQuel. | | |
|
howdy! howdy! | Experimental Channels | | WTF is the fediverse? | | With an increasingly fragmented social media landscape, Twitter’s decline, data privacy concerns and a huge creator economy, the promise of cross-platform communication has sparked curiosity. | | |
howdy! howdy! howdy! |
