Amazon’s customer data has helped ad buyers to overlook its DSPs’ deficiencies. Now Sizmek’s ad server stands to provide Amazon with even more data.
| Welcome to today's Digiday Daily. Here are some of our top stories, from the race to own streaming video to Getty taking its marketing in-house. Netflix, Disney and subscription services get all the attention, but the war for free streaming video is no less competitive -- and more wide open. Amazon's customer data has helped ad buyers to overlook its DSPs' deficiencies. Now Sizmek's ad server stands to provide Amazon with even more data. Getty Images realized its marketing approach wasn't working. After moving things in-house, the company retooled its marketing strategy to focus on digital. Since then, it has increased its marketing budget 10% year-over-year since 2017. Other things to know about Join leaders from PopSugar, Dotdash, Refinery29 and more at the Digiday Publishing Product Leaders Retreat as we tackle everything from the mechanics of subscription offerings to developing email products that audiences love. Data collected across these billions of experiences provides an unparalleled insight into the impact of site speed on user experience, user engagement and key business metrics such as session length, scroll depth and time on page. Join today's webinar to learn more. Sponsored by Akamai. | | |
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| Sponsored by Akamai | | Webinar: Understanding the impact of speed on digital revenue | | On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites. | | |
| Sponsored by GeoEdge | | Survey: How are publishers fighting bad ads? | | The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card. | | |
| DIGIDAY+ MEMBER EXCLUSIVE | | Digiday Research: Most publishers don't benefit from behavioral ad targeting | | The majority of publishers surveyed by Digiday don’t believe that marketers buying cookie-target impressions is benefitting their ad businesses. Out of 40 publisher executives responsible for their company’s revenue operations, only 33% said that behavioral targeting enabled them to generate additional revenues. | | |
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