Advertisers are starting to see the appeal of brand awareness advertising on Amazon.com. That's a switch from a prior focus on the platform's search advertising capabilities. Read more below. Other things to know about - What does the rise of ad-supported OTT mean for you? Join us at Digiday Hot Topic: Addressable TV, a one-day event in New York City taking place on Feb. 24, to go deep on what the future of ad-supported OTT looks like and much more.
- Advertisers and publishers: Are pre-roll and mid-roll ads effective, or do they simply irritate your audience? And what new ad formats would help your business? Complete this survey and share your ideas. Sponsored by GumGum.
| | |
|
| Top Stories |  |
|
| The Amazon Effect | | | | Advertisers are starting to see the appeal of brand awareness advertising on Amazon.com. That’s a switch from a prior focus on the platform’s search advertising capabilities. | | |
|
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | At Digiday Media’s recent Amazon Strategies event, a series of Amazon advertising experts instructed attendees on making the most out of Amazon’s advertising platform, and making sense of the basic offerings. | | |
| Sponsored by Brightcove | | | | There are now more streaming subscribers than cable subscribers. But any effective OTT strategy requires a distribution “roadmap” for reaching consumers on the right devices at the right time. | | |
| Advertisement |  | | |
howdy! | The Programmatic Publisher | | | | Publishers are puzzling over whether the CCPA’s definition of sale applies to the sharing of data that enables targeted advertising. | | |
| Sponsored by resonate | | | | Data alone isn't enough to break through the noise of an omnichannel, always-connected world. Join us on Feb. 20, at 11 a.m. EST as we explore how AI-powered consumer insights can fuel brand storytelling. | | |
howdy! | Subscriptions | | | | Over the years, publishers have been reducing their output to focus on fewer stories of better quality, and this is paying off. | | |
| Advertisement | | | | |
| Sponsored by Hotwire | | | | The kids born since 2010 are growing up and becoming more influential. But brands need to learn how to engage with them — and, by extension, the parents who hold the purse strings. | | |
howdy! | Modern Newsroom | | | | After a year of layoffs and budget cuts, the LGBTQ publisher is strategizing for a way to become sustainable in 2020. | | |
howdy! | Store of the Future | | | | Cooler Screens hit an early speed bump with critical consumer reaction to its cooler door sensor technology, but it now plans to expand its in-store advertising and merchandising network to 2,500 Walgreens stores. | | |
| | | | | "People like to say it's pseudoscience," Goop's chief content officer says on the Digiday Podcast about her company's website, noting it doesn't make unfounded claims about a product such as "the science shows that this can cure cancer." |
|
|
