Ecommerce isn’t just growing. It’s changing in a rapidly evolving environment of technologies, regulations, and consumer expectations of relevancy. For retailers, the result is challenges and massive opportunities to unlock new revenue and growth.
The key is identifying areas that will drive the most value to customers and the business.
The transaction moment — after an online purchase and before the confirmation — is when customers are 7 times more likely to engage with relevant messages. But it remains an underutilized, untapped opportunity.
Download Rokt's all-new retail strategy ebook to learn how you can:
- Boost the profitability of each transaction.
- Increase the take rate of recommendations.
- Drive loyalty by adding relevancy for each customer.
