In the midst of the retail media network boom over the past two years, retailers including Walmart, Amazon and Target have increasingly started trying to monetize their creator networks and affiliate programs.
| In the midst of the retail media network boom over the past two years, retailers including Walmart, Amazon and Target have increasingly started trying to monetize their creator networks and affiliate programs. Additional coverage: The updated version of COPPA, the U.S. children’s privacy law, poses new challenges for companies to comply, privacy expert Debbie Reynolds explained on the latest Digiday Podcast episode. TikTok only has another 37 days until its ban deadline. Here’s what’s going on with the platform. Today's marketers have to change how they think about celebrity partnerships — not only who they partner with but how those partnerships work. Read this week's Digiday+ Marketing Briefing. Creators are finding that their payouts for short-form content on YouTube are still dwarfed by the ad revenue they can glean from long-form content. CMOs are turning back to brand marketing efforts, but they need ammunition to back up spending choices that go beyond performance. Meta's Facebook and Instagram platforms remain the examples of social marketing success. But whether Facebook or Instagram comes out on top changes on a regular basis. Other things to know about Enter the Digday Awards for the opportunity to showcase your achievements in front of judges at Procter & Gamble, Hinge, Google and more. Submit your entries now to secure the best rate. The Digiday Publishing Summit is less than a month away. Join us, March 24-26 in Vail, as we tackle the biggest issues facing the industry and to connect with media leaders from NBCUniversal, Fox and more. Dont wait — book your seat today. By implementing a programmatic marketing strategy, a national jewelry retailer boosted in-store traffic and lowered its cost-per-store-vist. Sponsored by Simpli.fi. | | |
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