In search of brand authenticity during the George Floyd protests

In search of brand authenticity during the George Floyd protestsIn the wake of George Floyd's death, and as protests shook cities and citizens nationwide, many companies and other organizations joined the call for police reform, racial justice and a renewal of trust in the U.S. law enforcement system. Brand managers who had already been navigating a marketplace ravaged by the COVID-19 crisis have found themselves facing fresh challenges.

CRISIS COMMUNICATIONS Navigating authenticity and openness in the face of racial injustice In the wake of George Floyd's death, and as protests shook cities and citizens nationwide, many companies and other organizations joined the call for police reform, racial justice and a renewal of trust in the U.S. law enforcement system. Brand managers who had already been navigating a marketplace ravaged by the COVID-19 crisis have found themselves facing fresh challenges. CONTINUE READING...     Follow us:

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