In search of brand authenticity during the George Floyd protests
In the wake of George Floyd's death, and as protests shook cities and citizens nationwide, many companies and other organizations joined the call for police reform, racial justice and a renewal of trust in the U.S. law enforcement system. Brand managers who had already been navigating a marketplace ravaged by the COVID-19 crisis have found themselves facing fresh challenges.
 
Navigating authenticity and openness in the face of racial injustice
CRISIS COMMUNICATIONS
Navigating authenticity and openness in the face of racial injustice
In the wake of George Floyd's death, and as protests shook cities and citizens nationwide, many companies and other organizations joined the call for police reform, racial justice and a renewal of trust in the U.S. law enforcement system. Brand managers who had already been navigating a marketplace ravaged by the COVID-19 crisis have found themselves facing fresh challenges.

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