We're just one day away from Altísimo Live!, a star-studded music and pop culture livestream festival set for Cinco de Mayo (May 5th). Inspired by Live Aid and supported by P&G as a major corporate champion, the benefit aims to raise $3 million – $5 at a time – for the Farmworkers’ Pandemic Relief Fund created by Justice for Migrant Women and Hispanics in Philanthropy (HIP).
Created by RetroPop Media and iHeartLatino, iHeartMedia’s Hispanic platform, and co-produced with WFHN-TV, CIEN+, Justice for Migrant Women, Hispanics in Philanthropy (HIP), INGEÑUITY, The Latinx House, Hispanic Heritage Foundation (HHF) and PEOPLE en Español, the festival is being co-hosted by actor, producer, director, and activist Eva Longoria and iHeartLatino Chairman and Chief Creative Officer Enrique Santos. Other celebrity co-hosts throughout the livestream benefit festival will include: J Balvin, Kate Del Castillo, Rosario Dawson, and Alejandro Sanz. The festival features a call to action for viewers to give cinco this cinco (#CincoOnCinco), with a $5 or more donation online or via text by texting CINCO to 91999. Supporters, corporations, and philanthropists are urged to pledge whatever amount they can ahead of or during the festival at the fund’s link, which is farmworkers.hipgive.org to help meet the fund’s goal.
We'll be sharing additional information leading into tomorrow's historic event, so please stay tuned for updates throughout today and tomorrow. Make sure to follow @AltismoLive on Instagram, Facebook, Twitter for the latest updates, and subscribe to YouTube and Twitch for additional viewing options for tomorrow's event.
You can help to support this cause by encouraging your family and friends to tune-in to tomorrow's broadcast, and donate. The Altísimo Live! Social Media Toolkit includes images and suggested copy that you can share on your social platforms.
To learn more, participate and/or support Altísimo Live! visit www.altisimolive.com. | 