The disintermediation inherent in the world of ad tech has historically been inferred not explicitly stated. Until recently that is …
| The disintermediation inherent in the world of ad tech has historically been inferred but not explicitly stated. Until recently, that is. Read more here. Additional coverage: Sheryl Sandberg's exit as COO from Meta bookends a controversial yet lucrative, chapter in the Facebook story. Here’s what Forbes' decision to terminate its SPAC plans signals in the media investment market. In this week's Digiday+ Media Briefing, media editor Kayleigh Barber interviewed The Cut editor-in-chief Lindsay Peoples about the abortion guide that Vox Media-owned New York Magazine and The Cut published last month. Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. Ads are coming to Netflix and brands and agencies are ready: Two-thirds said they would buy ads on Netflix, according to Digiday+ research. Also, here are five unanswered questions about what that new ad offering could look like. Other things to know about Join this virtual forum next week on June 7 to hear from execs at Publicis Media, Known and Digitas as they deep dive into the state of CTV measurement, creative and media in 2022. Sponsored by MNTN. Download this new guide to learn how marketers are taking advantage of cookieless environments today to bolster their strategies for a post-cookie future. Sponsored by Quantcast. Join this webinar on June 14 at 2 p.m. EDT to learn about new customer behaviors that brands can address through marketing. Sponsored by Epsilon. | | |
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