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In a Surprise Move, Dos Equis Shifts Account to Droga5 Without a Review No word on the fate of 'The Most Interesting Man in the World' By Erik Oster Heineken USA has moved creative duties on its Dos Equis brand from Havas Worldwide to Droga5 without a review. The fate of "The Most Interesting Man in the World," the character that Havas (then known as Euro RSCG) created for the brand in 2006, remains unclear. Droga5's first work will not debut until next year....
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These Are the 10 Most Popular Shows on Social for the 2016-2017 TV Season From SNL to The Bachelor, these series dominated online By Sami Main More than 2.9 billion social interactions across Facebook and Twitter were recorded during the just-concluded 2016-2017 TV season, according to Nielsen's Social Content Ratings. Last year saw nearly a billion tweets sent in the U.S. about TV in the 2015-2016 season. With data collected from September through May, Nielsen was able to learn which shows...
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What Is the Canadian Dream? Chevrolet Hits the Road to Find Out Repositioning drive from Commonwealth/McCann By David Gianatasio In America, we're stuck with the nightmare of Donald Trump. Meanwhile, our neighbors to the north are apparently living some kind of beautiful, utopian dream. It's called the "Canadian Dream," according to a heartfelt new Chevrolet campaign from Commonwealth//McCann, which positions as the automobile as perfect for a vastly diverse yet inclusive nation. Teasers began...
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Deutsch Hires Google Alum to Oversee Production of Digital Projects Dan Murphy joins the agency's New York office By Erik Oster Deutsch has hired Dan Murphy as senior vice president, director of digital operations and production, effective as of today. In the role, Murphy will work out of the agency's New York office and oversee digital projects across the agency's client roster, which includes Johnson & Johnson, Acuvue, PNC Bank and A-B InBev's Busch brand, which...
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3 Ways New Marketing Grads Can Set Themselves Up for Success Stretch hard to know the customer—and the technology By Scott Anderson As the end of the school year wraps, I typically hear snippets of useful and inspirational advice from various commencement speeches. With a long career in marketing, I'm often asked by both marketing students and those already in the profession for advice on career advancement. Looking back, I've realized that my point of view is...
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For Apple’s First Series, Planet of the Apps, the Company Imitates, Not Innovates The Shark Tank-esque show assembles—but wastes—an A-list panel By Jason Lynch Throughout most of its lifespan, Apple has been an innovator--if it doesn't outright invent a new product, it takes an existing one to the next level and beyond--but as the company releases its first series, it finds itself in a unusual position: that of imitator. That's the case with Planet of the Apps, which unexpectedly...
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Disney and Buffalo Wild Wings Are Making Mobile Video Ads More Interactive AdColony debuts a system that offers custom creative By Christopher Heine AdColony wants to make mobile video ads more interactive, and today it's unveiling what looks to be a flexible system called Aurora HD Video. For example, Disney is running custom trailer ads on the program to promote its movie Pirates of the Caribbean: Dead Men Tell No Tales. The ad sends viewers on a virtual...
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