Management consulting companies have been on acquisition sprees, trying to get in on the media business. 2018 will be the year they have to prove they can make those acquisitions pay off. The path to monetization on voice assistants is still unclear for many media companies. CNBC sees promise there, though, having seen its audience on voice-powered assistants double in the past year. Jean Lin, global CEO of digital shop Isobar, shares her insights into the marketing world from APAC, where she said the pace of change is "tremendous." Digital media is having a confidence crisis. One movie theater company sees an opportunity in the crisis to take back some market share. Need a refresher on the difference between a DSP, RTB and DMP? Download our programmatic bible here. |
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| Shareen Pathak For management consultancies trying to be agencies, 2018 is the year of proving they can. |
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| Lucinda Southern "The broader issue is around platforms educating users about skills. Platforms need to create more awareness.” |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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| Yuyu Chen Jean Lin, global CEO of Isobar, on the Chinese advertising landscape, how her team works with the BAT and more. |
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| Seb Joseph Cinema media owner DCM has launched a creative studio in pursuit of larger ad budgets. |
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| Sponsored Content Social Native The "creator class" isn't just creating content -- they're creating opportunities, and quickly at that. More and more creatives are electing to abandon the traditional workforce and instead join the Gig Economy, allowing brands the chance to collaborate with individuals who are passionate about the content they create. Get the guide. Sponsored by Social Native. |
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| Sponsored Content GeoEdge Malvertising is taking a serious toll on the ad industry. From deceptive ad formats to increasingly frequent ransomware deployments, malicious advertising is a global business crisis. Get the guide to learn how ad tech is helping advertisers fight back and more. Sponsored by GeoEdge. |
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