Good morning, Marketer, and let’s zoom in on how your content is performing.
Contributor Greg Kihlstrom recommends, in the second of a three part series on the ROI of personalization, to take a close look at individual content elements and how they perform. It’s also important, as he explains, to recognize that personalization is going to require investment.
A top-performing experience is a seamless one without any weak links. A similar attention to detail also pays off with work management. Also today, find out how you can improve the efficiency of your work management by finding the right balance between active and passive kinds of work collaboration.
Chris Wood,
Editor
