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Improving Fediverse Engagement With the Reactions Block

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We believe in the open web and interoperability between online publishing platforms. That’s why we’re excited about the Fediverse and are committed to shipping features that improve the way your site connects to the open web. Today, we’re introduc…
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Improving Fediverse Engagement With the Reactions Block

By Matt Wiebe on January 16, 2025

We believe in the open web and interoperability between online publishing platforms. That’s why we’re excited about the Fediverse and are committed to shipping features that improve the way your site connects to the open web. Today, we’re introducing Likes, Reposts, and the Fediverse Reactions block, building on our commitment to decentralized publishing.

Introducing the Reactions Block

With the Reactions Block, likes and reposts from Mastodon and other Fediverse platforms are automatically added to the end of your posts (if you're using the Site Editor). It’s even smart enough to hide itself on posts without Reactions. Here's a look at Fediverse reactions in action:

To disable or customize its placement, click "Edit Site" in the admin bar, select the Content block, and adjust the settings:

For older themes, you can manually add the block to any post or page.

But wait, that’s not all

We’ve been working over the past several months to improve your experience with WordPress.com. Here are two other recent enhancements we’re excited to share with you:

Push and email notifications. Get notified instantly when your posts are Liked or Reposted via the Jetpack app, dashboard, or email. Reply to comments, federated. When someone comments from the Fediverse, your replies federate back, keeping the conversation visible on both sides. Likes and Reposts are treated like comments, allowing you to manage them directly in the WordPress admin interface. This feature has been live since early 2024, but it’s worth sharing now.

Have you connected your WordPress.com site to the Fediverse?

Fediverse integration is available to all WordPress.com users—including free plans—and for WordPress.org users via the ActivityPub plugin. We want to ensure that our tools are accessible to creators of all sizes, so that your work is accessible to all of your followers, everywhere.

Start receiving Likes, Reposts, and showcasing engagement today. Get started with our Enter the Fediverse guide.

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