DECEMBER 29, 2017

Hey there. Welcome to the WardsAuto Dealer 5 for Friday, Dec. 29. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

For a new Hyundai executive, improving dealer relations (which were once the tops) is high on his to-do list.

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People matter more than ever in the car-buying journey. Download this guide to learn why person has emerged as the new fourth P of Automotive Marketing, and how you can leverage your people to create more connections and fuel your growth.

The WardsAuto monthly forecast calls for dealers to deliver 1.57 million light vehicles over 26 selling days in December. Check out our sales-tracking chart.

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Hey, the new Studebaker has arrived – and it has the automaker's first-ever automatic transmission. Maybe that’s not a news flash but it’s a WardsAuto Flashback. Take a special trip down automotive memory lane.

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Top Auto Trends - Industry Report
The auto landscape is changing — how can you grow your pipeline and secure your future? This colorful report uses real data from brands like Honda, Tesla and Mazda to help marketers identify unique audiences earlier, nurture brand value, and target high-value segments more competitively. Download Free Auto Report Here.

With the average dealer incentive at an all-time high ($4,300), it’s a great time to buy (and sell) vehicles.

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Today's dealer news from CBT Automotive includes current events and consumer car-shopping patterns.
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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected].

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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