Two Whitepapers To Improve the Quality of your Data
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| | Golden Records are Key to Solid Data Quality
Achieving the Golden Record involves collapsing duplicate records into one version of the truth for the single customer view (SCV). There are different approaches to achieving the Golden Record. Learn a unique approach which takes into consideration the actual quality of the contact data as the basis of survivorship. Learn more here. | |
| The 7 C's of Data Quality
Data Quality today is, first-and-foremost, a bottom-line issue that businesses must address to stay competitive. Read this whitepaper to better understand what data quality is and why it is important with these 7 data quality principles. Learn more here. |
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These Whitepapers are provided by: | 