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| Thomas Struth IN SITU Facade BCV © Emilien Itim |
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IAGES VEVEY 2022 |
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| TOGETHER. LA VIE ENSEBLE |
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| The 8th edition of the IAGES VEVEY Biennial closed at 19:00 on Sunday 25 September 2022. Evoking the multiple challenges of life together, this edition was an extraordinary success, with a record 50'000 visitors from all corners of the French-speaking part of Switzerland, from many Swiss-German cantons, and from abroad. This edition made Vevey, the "town of images", shine far and wide, beyond not only the region, but Swiss borders too, confirming the significance of this event for both national and international visual arts. |
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| Daniel Mayrit, One of Yours. Photo Margaux Corda |
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TOGETHER, LA VIE ENSEBLE : FICTION AND REALITY IN DIALOGUE
The topic of IMAGES VEVEY’s 8th Biennial, "Together. La vie ensemble”, inspired 50 custom-designed installations by artists from 25 countries, entirely transforming the town of Vevey and its environs. This Biennial often toyed with the limits between reality and fiction, for example with Diana Markosian’s monumental indoor installation, the flagship of this edition, where she staged her own family saga along the lines of Santa Barbara, a popular American soap opera. Or the photographer Daniel Mayrit’s fake political campaign, coinciding with important federal elections, thus creating some confusion among the Swiss populace. |
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| AMB Serruerie © Cynthia Mai Ammann |
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FREE ADMISSION AND RECORD ATTENDANCE
For three weeks, visitors could enjoy the exhibitions entirely free of charge, presented in open public areas and in unusual interior venues specifically set up for the Festival. Under the patronage of Federal Councillor Alain Berset, Head of the Federal Department of Home Affairs, the most notable visual arts biennial in Switzerland welcomed over 50'000 visitors, with over 250'000 cumulated admissions to the indoor exhibits, a record since this Biennial was launched in 2008. More than 5'000 children and students took part in the Festival’s cultural education programme, which included guided tours in sign language. This edition also recorded an upswing in foreign visitors from Europe, the USA, Australia, and Asia. |
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| Shirana Shahbazi, A Bigger Reality Show. Photo Cynthia Mai Ammann |
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WIDESPREAD MEDIA COVERAGE AND 3.2 MILLION VIEWS ON TikTok
Both Swiss and international media reported on the Biennial extensively, highlighting both the quality of the event and the attraction of the Vaud Riviera as a tourist destination. On the national arena, the RTS and other leading media played an important part in promoting the event, while the main German-language media (SRF, NZZ, Tages Anzeiger, etc.) gave the Festival generous press coverage, spurring marked enthusiasm for the event’s format among the Swiss-German public. As for the international press, numerous media, including Le Monde, Libération, The Guardian, Photo Vogue, British Journal of Photography, Hindustan Times (India), IMA Magazine (Japan) and El País (Spain), gave Vevey worldwide exposure. IAGES VEVEY 2022’s new TikTok account saw a spike in international interest, with over 3.2 million views for one of its posts. |
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| Bettina Rheims, Détenues. Photo Emilien Itim |
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THE MOST-VISITED INSTALLATIONS
The itinerary through Thomas Struth’s monumental installations left a lasting impression, especially with his spectacular 500 m2 photograph of Milan cathedral in the very heart of the ‘town of images’.
Indoors, other exhibitions met with unprecedented success, in particular Bettina Rheims’ portraits of female offenders, the immersive audio-visual installation by Japanese artist Ryoji Ikeda, and the screening of the final performance by Marina Abramovic & Ulay.
Outdoors, the Martin Parr & The Anonymous Project duo amused festivalgoers with a sense of "déjà vu", while Deanna Dikeman’s 27-year series of tender photographs of her parents struck a chord with the public, as did Siân Davey’s project on her blended family, displayed in the Jardin du Rivage. Erik Kessels’ life-size football pitch in La Tour-de-Peilz gave sporty visitors a chance to let off steam. As for the minigolf course created by Vincen Beeckman, this "9-hole" putting green brought generations together to play literally on and around the Belgian artist’s images. |
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| Boris Mikhaïlov, Yesterday’s sandwich. Photo Cynthia Mai Ammann |
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PRESTIGIOUS COLLABORATION
IAGES VEVEY 2022 and the Fondation Beyeler jointly presented a monumental 22 x 5 metre projection by the Zurich artist Matthias Brunner. In collaboration with the MEP (Maison Européenne de la Photographie in Paris), the Biennial presented an installation featuring the very first series created by Boris Mikhaïlov, a renowned artist of Ukrainian origin. |
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| Alexander Rosenkranz, Gibellina Model Studies. Photo Cynthia Mai Ammann |
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SURPRISING NEW VENUES
True to form, IAGES VEVEY 2022 revived two relics from Vevey’s industrial past, the printer’s and locksmith’s workshops. The latter attracted a record number of visitors discovering Alexander Rosenkranz’ project, commissioned by IAGES VEVEY 2022, on the town of Gibellina in Sicily, which hosted a special edition of the Biennial in 2021. |
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| Roger Eberhard Insitu Quar Maria Belgia © Emilien Itim |
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EXHIBITIONS CONTINUING BEYOND THIS EVENT
L'Appartement – Espace IAGES VEVEY 2022, the new permanent venue of IAGES VEVEY 2022 located in the main hall of Vevey’s train station, will continue displaying four exhibits until 13 November. The Swiss Camera Museum is extending the display of Roger Eberhard’s project until 3 January 2023. This series evokes the typically Swiss tradition of collecting coffee creamer lids and, during the Festival, it was awarded the "Bon à Tirer" prize by the BAT Switzerland Foundation. |
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| Publication available on our online shop |
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EDITIONS IAGES VEVEY 2022 PUBLICATIONS
During the Festival, Editions IAGES VEVEY 2022 presented eight publications promoting artists featured in this edition of the Biennial. To further this commitment to printed books, IAGES VEVEY 2022 created the "Booklette” (Swiss Photobooks & Cheese) initiated during the Biennial and which will become an annual event, aiming to bring photographers and editors together on the topic of Swiss photographic book publishing. |
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| AMB Salle Castillo IN SITU © Cynthia Mai Ammann |
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TO BE CONTINUED...
Each edition of IAGES VEVEY 2022’s Festival Images is affirming this Biennial as a key event on the international visual arts scene. The next edition of the Biennial will take place in September 2024. Until then, IAGES VEVEY 2022 will focus on organising the 2023 IAGES VEVEY 2022 Grand Prix, presenting some fifteen new projects at L'Appartement – Espace IAGES VEVEY 2022, developing Editions IAGES VEVEY 2022, its publishing house for photography books, and furthering other projects abroad, in particular in Kyoto in April 2023. |
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| Vincen Beeckman IN SITU Mini Golf © Cynthia Mai Ammann |
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THE FESTIVAL IN NUMBERS 250'000 TOTAL VISITS 50'000 VISITORS 300 GUIDED TOURS 272 SCHOOL VISITS 50 PHOTOGRAPHIC INSTALLATIONS 25 COUNTRIES REPRESENTED 8 VIDEO INSTALLATIONS 3 MILLION VIEWS OF OUR VIDEOS ON TIKTOK
The 2022 edition of Festival IAGES VEVEY 2022 was under the patronage of Federal Councillor Alain Berset, Head of the Federal Department of Home Affairs. |
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© 27 Sept 2022 photo-index UG (haftungsbeschränkt)
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Editor: Claudia Stein & Michael Steinke
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