Ikea Reimages Its Iconic Catalog

Ikea is no stranger to innovative marketing. In Japan, the brand acts as a challenger brand and launched a streetwear collection. During the pandemic, Ikea printed instructions in its iconic style to build furniture forts, created an AR escape room on Snapchat, developed stunning OOH work and recreated its entire catalog in Animal Crossing.

Ikea's latest work: Behold a four-hour podcast that's just audio descriptions of all of its offerings.

Google's latest publisher tools following its privacy bomb announcement are a bit of good/bad news for publishers. The good: It has begun expanding the use of publisher-provided identifiers (PPIDs). The potentially bad news: PPIDs favor big publishers with rich first-party data, and not smaller publishers.

That said: Google promised there will be tools for smaller publishers.

Let's talk supply path optimization on this wonderful Monday morning. Last year we took readers inside IPG's Kinesso on its SPO journey when it spent months putting SSPs through the wringer. As budgets tighten, SPO becomes increasingly important—which is why GroupM created global preferred relationship with sell-side platform, PubMatic.

Learn from GroupM: Before its deal with PubMatic, the media buying giant already had close ties with SSPs Index Exchange and SpotX.

About a year after the debut of HBO Max, it's finally getting its along awaited ad-supported tier, something most of the major players in the space already have. And we've got some key details (although we still don't know the price), including how HBO will handle theatrical releases, how original content will be treated and new subscriber projections. Get the details here.

Ferns make those $15 chinos really pop.

Adweek’s Mediaweek will bring together marketing, media and agency leaders to share strategies, solutions, best practices, and more.

Columnist Stephanie Nerlich on innovative approaches and painful lessons.

Lessons in driving business impact, taking a risk on yourself and having fun with Kevin Bacon.

The agency CEO and Founder on how she learned to negotiate and the value of choosing over deciding.

Most employees currently work remotely because of the pandemic.

Prime members can now browse artists' music, livestreams and vinyl.

Havas Lisbon turned real news pages into infographics to illustrate the imbalance.