Also: American to offer pre-flight COVID-19 tests, 70% of UK consumers say digital content affects perception of accompanying ads, remote meeting etiquette, and more.

TODAY’S HEADLINES – 12.08.2020  
 
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DAILY SCOOP

IKEA discontinues 70-year-old catalog, KFC and Lifetime offer holiday ‘mini-movie,’ and Dentsu to lay off 6,000

Also: American to offer pre-flight COVID-19 tests, 70% of UK consumers say digital content affects perception of accompanying ads, remote meeting etiquette, and more.


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PR INDUSTRY

In your first client meeting, don’t ignore the budget

If you can’t agree on a number, the rest of your back and forth will be a waste of time.


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RESEARCH SNAPSHOT

Report: Digital strategy takes precedence in communicators’ plans for the future

In a survey for our recent Future of Communications virtual conference, participants share their priorities and concerns ahead of another year of uncertainty.



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THE WORKPLACE

5 ways to build a partnership with IT to improve employee experience

Rachel Williams and Lisa LaVan from Social Chorus discussed how internal communicators and IT professionals can break down barriers during a recent Ragan webinar.


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RAGAN AWARDS

Don't miss this Friday's Crisis Communications Awards entry deadline

2020 has not been lacking in the crisis department. Submit your crisis communications work by this Friday, Dec. 11.


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CRISIS COMMUNICATIONS

Can energy companies like Exxon shed their image as polluters—and should PR pros help?

Amid rising climate change concerns, some activists are pushing the industry to avoid rehabilitating the image of fossil fuel producers. Recent investor activity from Exxon reveals the stakes in play.


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DAILY SCOOP

Time releases ‘worst year ever’ cover, Lufthansa Group to lay off 29,000, and Zalando co-CEO steps down to support wife’s career

Also: Microsoft embraces positivity and connection with its holiday commercial, Planters ages its mascot again, a guide to creating effective infographics, and more.



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PR INDUSTRY

4 PR lessons from ‘The Queen’s Gambit’

Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.


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CRISIS COMMUNICATIONS

How crisis communications has changed

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was?


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PR INDUSTRY

Even in a challenging year, communicators remain thankful. Here’s what they’re telling us.

It’s been a year of more lows than highs, but readers were willing to share some of the things that made them grateful in a tough year.


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RAGAN AWARDS

Ragan’s Crisis Communications Awards will showcase the best comms under pressure

You weathered the storm. Now, get the recognition you deserve for your crisis communications efforts. Enter by next Friday, Dec. 11.



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DAILY SCOOP

Walmart announces employee bonuses and extended leave, Warner Bros. to stream films with theatrical releases, and Southwest warns of 6,800 job cuts

Also: McKinsey & Co. reports that only 18% of top companies made internal DE&I commitments, Dunkin’ holiday drink goes viral, Miller Lite celebrates lack of holiday office parties, and more.


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THE WORKPLACE

7 ways to elicit better workplace feedback

Most companies have a serious deficit of unvarnished truth. Here’s how to improve your discourse, build trust, and create healthier expectations among employees.


Crisis Communications Virtual Conference

Lessons Learned and New Tools to Prepare for a Safer, Better 2021

Join Ragan on Dec. 8 and hone your crisis communication skills for a better future. Register Now.


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