| Let's be real, the era of marketing on a hunch is over. To thrive today, companies need data-driven insights that identify high-fit leads who are likeliest to convert.
FIRE is the solution. By combining fit, intent, recency, and engagement data, we've created a proven account-based strategy designed to help sales and marketing teams prioritize the best leads, shorten sales cycles, and improve your win rate. In this new guide, you will learn: Why FIRE is mission-critical for an effective account-based marketing strategy How the four elements of FIRE work together to identify your best leads How to operationalize FIRE and shift from prospecting to converting What one company did to increase their win rate by 125% with FIRE Download this guide to find out how FIRE works, what it looks like in operation, and why you need it. |
