| | There are more than 170 biases informing our behaviours, such as anchoring and herd behaviour, and for better or worse they subconsciously steer us towards the products and services we let into our lives. Sue Benson from The Behaviours Agency explains: Read more
Or read our report: Consumer Neuroscience and Digital Marketing |
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Earlier this month, Chinese technology company ByteDance, the owner of the hugely popular short video app TikTok (known as Douyin in China), made headlines with the launch of a search engine to rival Baidu. Read more.
Go deeper: Super apps in China - Briefing |
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Historically, branded documentaries have been short films distributed through online channels like YouTube. In most cases, the involvement of a brand was explicit, with brands and/or their wares featured prominently in some fashion.
Such efforts are still commonplace but brands are increasingly investing in different models that are more subtle but at the same time more involved. Read more |
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The very best examples of experiential marketing tend to include an element of education, whereby consumers are able to learn about a brand or its product (plus the value of it) in a truly immersive way. This typically creates a much more memorable experience, and deeper levels of engagement as a result. Read more .
Go deeper: Experiential Marketing Guide |
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| | | The new and improved Digital Skills Index is now available to Econsultancy subscribers. Test your skills and receive a complete diagnostic; identify and fill any knowledge gaps by following your personalised learning plan. Brand new questions, updated content recommendations and improved learning paths make it easy to grow your skills and knowledge. Subscribe to get started with your skills diagnostic. |
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Social Media Strategy Best Practice Guide
This report provides a framework for developing a social media strategy, as well as a summary of the main considerations when developing a strategic approach to social media marketing and communications. |
Social Media Platforms Overview
This report offers a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. |
Digital Transformation Monthly – August 2019
This monthly report offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends. |
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| Aligning with the C-Suite: A CMO's Playbook for Securing Buy-in
Join Econsultancy and Sitecore for this enlightening webinar exploring one of marketing's toughest challenges — getting executive buy-in for your digital transformation. Based on interviews with CMOs, CEOs, CIO, CFOs and Heads of Sales, our research tells us that although over 40% of CMOs are responsible for leading successful digital transformation initiatives within their organization, they lack buying power. We’ll discuss how CMOs can do a better job at speaking the language of their executive counterparts to show what’s in it for them.
Select from the below times:
September 25th 2019, 9am SGT, 6pm PDT, 2am BST
September 25th 2019, Noon PDT, 8pm BST September 25th 2019, 9am EDT, 6am PDT, 2pm BST |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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