Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations.

From Digiday magazine: Publishers occupying the middle ground are about to find out how big (or small) their subscription businesses can really be.

Dollar Shave Club CEO Michael Dubin talks to Digiday about his plans to keep the brand's momentum.

The rise of digitally native direct brands is spurring more interest in new types of financial arrangements between brands and agencies.

For Digiday+ members: Twenty-three percent of media buyers spending do so on Walmart compared to 90 percent who advertise on Amazon according to a Digiday survey of 71 media buyers this March.

Are you a brand or agency executive? Apply here to see if you qualify to join us at the Digiday Future of TV Summit with a complimentary pass.

 

'If we have to, we let them walk away': Branded content margin pressure squeezes publishers

Max Willens

Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers’ branded content operations.

Why a large-scale bundle could be the only hope for the subscription efforts of mid-tier publishers

Jack Marshall

Publishers occupying the middle ground are about to find out how big (or small) their subscription businesses can really be.

 

How Build.com increased their customer conversion rates

Sponsored Content Namogoo

Now more than ever, it's important for e-commerce businesses to understand and prioritize their customer's online journeys. When an experience is hijacked, it can result in negative repercussions -- something that home-improvement retailer Build.com learned firsthand. Sponsored by Namogoo.

'Companies get addicted to the notion of subscriptions': Dollar Shave Club CEO Michael Dubin

Suman Bhattacharyya

Dollar Shave Club CEO Michael Dubin talks to Digiday about his plans to keep the brand's momentum.

DTC brands force agencies to think of new ways to get paid

Shareen Pathak

The rise of e-commerce is spurring more interest in new types of financial arrangements between brands and agencies.

Report: Why consumers are frustrated with mobile streaming

Sponsored Content Penthera

As OTT viewership has continued to grow, so have viewer frustrations with issues like lag and buffering. As more apps enter the competitive streaming video market, it's crucial that businesses offer a seamless streaming experience. Sponsored by Penthera.

Data matters: The state of the publisher industry

Sponsored Content Permutive

As regulators and browsers increasingly crackdown on unnecessary cookie usage, audience data becomes a key battleground as publishers fight for audience and advertising dollars. It's crucial to know where success lies and what's blocking it. Sponsored by Permutive.

 
 
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