Hello John,
With the threat of a US TikTok ban looming (...again), marketers and creators are already making moves. Even if the platform survives, uncertainty is pushing brands to diversify their strategies.
Should TikTok exit the US market, Meta could be the biggest winner, potentially capturing 40% of TikTok’s reallocated ad dollars, according to EMARKETER analysis.
Our experts are tracking how this shift could reshape media planning, creator partnerships, and platform dominance in real time—helping you stay ahead, whatever comes next.See the latest coverage of the TikTok ban. |
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