| A new Q1 Forrester Wave report evaluating agile content management systems underlines the key trend in the space of creating solutions which equally serve the needs of developers and no-code practitioners. As the report says, an agile CMS offers “a collaborative environment for developers and practitioners, along with the tools that techies and creatives crave.” And right now that can come in the form of traditional, hybrid and pure headless offerings. Leading the space is Adobe, Forrester says, with both the strongest offering and strongest strategy, as well as significant market share. Interestingly, Acquia (which bases its offering on the open source Drupal CMS) and Optimizely (until recently known as Episerver) are practically tied in second place, although Optimizely is rated as having the better offering, Acquia the better strategy. Sitecore lags behind the three leaders, despite its significant market presence. It does not yet have a pure headless offering, but what it does have is a recent infusion of $1.2 billion from private investors, which it doubtless intends to use to close the gap. Why we care. Perhaps two or three years ago, CMS might not have been the hottest space in martech, but two factors are making us follow it closely. First, the broad digital transformation which is driving businesses in every sector to reinvent their ecommerce offerings. Second, the shift of consumers to channels other than the good old website, which is forcing CMSes to reinvent themselves as headless, or as hybrids at least. | 