| Hey, With all the chaos in the world right now, there’s one BIG question going through my mind every day. If everything that I’ve built over the past 20-years disappeared tomorrow… If I woke up with NO money, NO brand, NO team, and NO customers and had to start everything over from scratch... What would I do? It isn’t a fun question to ask yourself. But during times like these, it’s necessary. Because that’s exactly what’s happening to many of my friends, clients, and mentors. Men and women at the top of their industry with decades of success under their belts are having their entire world’s flipped upside down by the COVID-19 crisis. Some of them went from $200k/month to literally $0 overnight. Others were forced to let their entire team go--people they’ve known for years and who are like family to them. Others still are bracing for the full-impact of this crisis. They’re doing ok now, but revenue is dropping and they only have a 6-month runway before their war chest dries up and they’re forced to close their doors. EVERYONE has been hit by this pandemic… and we still don’t know how bad it will get before it’s over. So even if your business is doing ok now… You need to be proactive and have a backup plan for if/when tshtf. In tomorrow’s email, I’ll give you my answer to the question “What would I do?” And give you the exact “Plan B” I would follow if I woke up tomorrow with nothing but my phone, laptop, and the knowledge in my head. But today… I want to hear from you. If you lost everything tomorrow… or if this pandemic has already hit you hard and you’ve been forced to shut down your business already… what would you do to get it all back? Hit “reply” and let me know. I’m curious to hear your answers. To Your Success,
Craig P.S. Don’t forget - no matter how bad this thing gets, there is ALWAYS a way to win if you’re resourceful, resilient, and relentless. Talk tomorrow | 