The benefits of subject access to consumers are obvious, but according to research conducted by Oxford University PhD student James Pavur, in their efforts to comply with the GDPR, businesses are routinely failing to ensure that these subject access requests are legitimate. As a result, consumers are being put at risk. Read more.
A year after launch, FC Ambassadors is back in the news , and not for a good reason. After one Twitter user, Diana Wilde, responded to an Amazon tweet, she was bombarded with tweets from more than half a dozen FC Ambassadors. In the end, she tweeted “i feel like im talking to the borg”, which has been retweeted nearly 4,000 times and liked by more than 33,000 other Twitter users. Read more.
Top influencers are now launching personally-owned platforms — POPs — to exercise greater control over how and when they interact with their fans. Read more.
The new and improved Digital Skills Index is now available to all Econsultancy subscribers. Test your skills and receive a complete diagnostic; identify and fill any knowledge gaps by following your personalised learning plan. Brand new questions, updated content recommendations and improved learning paths make it easy to grow your skills and knowledge. Subscribe to get started with your skills diagnostic.
Social Media Platforms Overview This report offers a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media.
Digital Transformation Monthly – August 2019 This monthly report offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
How Marketers Learn This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy.
