ICYMI: These 14 top execs at Quibi are leading its entry into the streaming wars

Jeffrey Katzenberg and Meg Whitman's mobile-video venture, Quibi, tapped seasoned execs from Hollywood and Silicon Valley to run its streaming platform.

ICYMI: These 14 top execs at Quibi are leading its entry into the streaming wars Quibi, Jeffrey Katzenberg and Meg Whitman’s mobile-video venture, is trying to corner the streaming market for millennials with its concept of bite-sized TV shows designed for smartphones. The startup raised funding from top Hollywood studios, attracted A-list creators like Steven Spielberg and Sam Raimi, and secured advertising commitments from blue-chip brands like Google and Pepsi head of launch. Now, it has to convince 25- to 35- year-olds to pay for minutes-long videos instead of scrolling through Instagram or watching YouTube. Quibi hired seasoned execs from Hulu, Snap, and Netflix, Silicon Valley and Hollywood to run the service, and their decisions will shape how the platform develops. Meet the players. Read now on BI Prime → Email sent to: [email protected] | Unsubscribe Terms of Service | Privacy Policy © 2020 Insider Inc. 1 Liberty Plaza, New York, NY 10006