CPG manufacturers and retailers, certainly, know how touchy the price topic is these days with consumers. Among manufacturers, 21% agreed that price points are “much more important” in today’s marketplace, and 45% think they’re “somewhat more important.” Does that sound right to you? Just how imporatant are they? Click into the story here and let us know in the comments, or email your thoughts to SN Executive Editor Chloe Riley at [email protected]. WHAT DO YOU THINK? |