| | | | | As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing? Acquisition of The Weather Company fuels a new division By Marty Swant In recent years, The Weather Company, which produces forecasts for 2.2 billion locations every 15 minutes, has been using its troves of data in ways that go far beyond what's happening outside. Since its acquisition by IBM in January 2016, the company has also begun swirling deeper and deeper into the world of advertising with...
Read more » | | | | | | | | | | | | | | Infographic: Shoppable Media Is Transforming How Consumers Find and Then Buy Products What marketers need to know about a rapidly growing trend By Emma Bazilian From click-to-buy buttons on Pinterest to "swipe up" directives on Snapchat, the shoppable media ecosystem is growing at a rapid pace, making it easier than ever for advertisers to place products in front of consumers on the platforms they look to for inspiration. "It's essentially upending the consumer purchase journey," said Whitney Fishman Zember, managing...
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