As 2022 gets underway, the IAB Tech Lab is steering the digital advertising industry through some choppy waters. And its two biggest challenges today — devising a technical workaround for the decline of third-party cookies and gauging consumer consent for behavioral tracking — are thornier than any it’s faced before. Read more below. Other things to know about | | |
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| | | | | Tasked with overseeing the ad industry’s response to mounting privacy requirements, the IAB Tech Lab must referee competing interests. | | |
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howdy! | | | | | A Hearst employee returned to the office, but just a few weeks later COVID was in the building too. | | |
| | | | | Marketers now realize that CTV isn’t simply a brand awareness channel — it’s matured and earned a place in every marketer’s media plan. | | |
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howdy! | | | | | As the future promises less tracking and a more crowded digital marketplace, advertisers look to fire on all cylinders and meet customers where they are. | | |
| | | | | Marketing teams, we want to know: What technologies and tools are you using to evolve your targeting strategy? Take this survey for a $5 Amazon gift card. | | |
howdy! | | | | | The new tool aims to deliver insight across the entire purchase funnel by blending TrueX’s attention-focused, targeted-ad product for video publishers with Gimbal’s location-data-driven programmatic offering. | | |
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| | | | | Join this virtual event on January 27 at 1 p.m. ET for a deep dive into how teams can improve their data collection and management practices. | | |
howdy! | | | | | The Greater Good Awards, presented by Digiday, Glossy and Modern Retail, showcase the work being done around social causes, its impact and ultimately those working toward the greater good. | | |
howdy! | | | | | As TikTok has continued to grow in recent years, marketers and businesses have focused on the platform, often as a way to diversify their social media mix. | | |
| | | | | Last year, many brands and consumers alike were introduced to the concept of the metaverse for the first time. In 2022, we expect to see a whole lot of experimentation in this online world. |
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