How New York's The Cut is betting big on video, How Snaphat Discover's only Norwegian publisher uses the platform, Sports bar chain Tilted Kilt found sexy banner ads don't click with users, My Email Subject
Sahil Patel Snapchat is going Hollywood — and so far, Hollywood is happy. |
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Jessica Schiffer The Cut is making its most significant video push yet, with a new, limited-run beauty series called “Face Race,” which debuted last week. |
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Sponsored Content OpenX Programmatic has changed the way buyers and sellers trade inventory, but publishers still want more certainty about revenue and buyers still want more access to data about their audiences. To offer the best of both worlds, real-time guaranteed evolved as one of the many variations of programmatic tech. So, WTF is real-time guaranteed? Get the guide. Sponsored by OpenX. |
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Lucinda Southern "It's still an investment, but there is a business model so there’s a positive foresight.” |
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Ross Benes By cutting back sultry imagery and being more proficient with targeting, Tilted Kilt increased CTRs by a factor of five and repeat visits by 35 percent. |
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Sponsored Content LiveIntent In this video we’ll unpack the findings a new Forrester Report detailing the real barriers that marketers feel are standing between them and real people based marketing. Find out what 42 percent of marketers are calling the biggest hurdle to being fully people-based. Sponsored content by LiveIntent. |
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Sponsored Content 4INFO In this webinar, we will outline the massive shifts in the marketing landscape and examine how robust identity mapping can give marketers an edge in today's tech-driven marketing and advertising environment. Sponsored by 4INFO. |
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