I'm an old dog learning new tricks. You can too... Dear John,
In chronological age, I'm not really that old. But when it comes to business development, marketing and sales, everyone gets old fast.
Strategies that were highly effective just a few years ago, don't work anymore.
Technological advances offer opportunity to those who can make innovative solutions work for them.
Back in December I decided I wanted to discover new ways to introduce myself to people who want to grow revenue. I set my sights on video - both live and on-demand - as one of the primary ways to expand my reach. It is too soon to evaluate the efficacy of my new video content sharing but here are the videos that have gotten some traction from the past week:
Use this Lead Generation Process for Customer Prospecting - No Cold Calls
In this video I provide a checklist for relationship-based sales. It's commonsense but some of these things you might not have thought of.
Here's a link to the video:
https://youtu.be/lpM7h7LKH-M
Who are Your Ideal Potential Clients? Examining Different Types of Leads
You're missing some serious opportunity and you're chasing the wrong prospective clients. There. I said it. Watch this video to see what I mean.
Here's a link to that video:
https://youtu.be/GvkHLxdio8w
Finally: You can now watch this week's Sunday Summary. Here's a video I made today with my new 4K camera. Click on the photo of Lola, one of the few friends I have who is always happy to see me.
Enjoy the videos but more importantly, act upon the information.
Have a great week.
Regards,
Dave Lorenzo
888.444.5150
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