Google confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024. Additional coverage: - In this week's Digiday+ Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux.
- During a time when diversity in advertising still lags, independent agency A—B is leveraging its BIPOC staff to pitch clients.
- Covid or allergies? Zyrtec wants to capture attention on the question with its first ad campaign in a decade.
- Geopath, an industry-funded organization charged with standardizing and improving the state of measurement for OOH players — traditional and digital in all forms — is feverishly working to advance its measurement to be closer to real-time.
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| Top Stories |  | | Ivy Liu |
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| | | | | Google confirms (another) delay of its planned cookie-cull, this time until 2024. | | |
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howdy! | | | | | In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. | | |
| | | | | Marketers are employing live sports data in their campaigns to increase audience engagement and loyalty. | | |
| Advertisement |  | | |
howdy! | | | | | With the U.S. augmented, virtual and mixed reality market worth $28 billion in 2021 and projected to reach more than $250 billion by 2028, publishers have a strong incentive to invest more in these technologies. | | |
| | | | | With the deprecation of third-party cookies, marketers are adopting new strategies to identify customers and personalize campaigns. | | |
howdy! | | | | | During a time when diversity in advertising still lags, independent agency A—B is leveraging its BIPOC staff to pitch clients. | | |
| Advertisement |  | | |
| | | | | Obtaining first-party data starts with customer trust and a transparent and compelling value exchange — and then activating this data takes time. | | |
howdy! | | | | | Covid or allergies? Zyrtec wants to capture attention on the question with its first ad campaign in a decade. | | |
howdy! | | | | | Under president Dylan Mabin, the mission is clear: get OOH measurement up to date and aligned with other media options, while shortening the time frame of data reporting. | | |
| | | | | As the first day back to in-person work approaches for an advertising agency, The Return host Kimeko McCoy talks emotions, pandemic safety and more. |
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