In this edition of our Confessions in which we exchange anonymity for candor, we hear from a black director at an agency who questions the cogency behind his employer’s vow to fight racism.
| Tune into The New Normal today at noon ET. Chad Mumm, SVP of Entertainment at Vox Media Studios, will talk with Digiday editor-in-chief Brian Morrissey about the studios' approach to remote video production and the future of live-streaming. Register here. Agencies, like many businesses following the death of George Floyd, have universally condemned racism with promises and platitudes from the C-suite. But "there are still thinly-veiled everyday instances of racism," said a Black senior director at global media agency. "It’s easy to say you’re not a racist, but the reason so many companies have been so tone-deaf on this issue to date is that they’re not anti-racist. These micro-aggressions aren’t really being discussed." Read more below. In the latest edition of our Confessions series, a senior director at global media agency talks about the realities of working in businesses where racism and inequality issues facing people of color remain as entrenched as ever. Class warfare had arrived in the American workspace once staffers decamped to their home office settings, only to be socioeconomically outed, on both sides of the spectrum, by Zoom. For Digiday+ members, there's been a flood of direct-to-consumer startups issuing statements about steps they will take to better support the black community, but venture capitalists have remained largely quiet. Quibi may be struggling to find its way forward, but Snap’s foray into short-form shows seems to be figuring it out, lifting revenue and sparking new programming expansion and innovation. Other things to know about The Resilience Awards will honor teams for how their businesses and their people are evolving to meet the challenges of the new normal. We'll also recognize individual leaders rising to the occasion to lead these teams. Take a look at the categories and submit here before the early deadline on June 19 for the best rate on entries. In this webinar, you’ll learn how to leverage unified customer data to deliver individualized customer experiences at every stage of the customer lifecycle. Sponsored by BlueConic. | | |
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howdy! | Future of Work | | Office politics: The class war has arrived at work | | After all, the office and its trapping were great (superficial) equalizers, with everyone getting the same amount of desk space and the same snacks available for more. Yes, you may be getting paid less than your boss, but you were all taking the same subway in, complaining about the same office minutiae, subject to the same vagaries of office airconditioning. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | As calls for improving diversity increase, many VCs are silent | | Over the past two weeks, there’s been a flood of direct-to-consumer startups issuing statements about steps they will take to better support the black community, and build more diverse companies. But venture capitalists have remained largely quiet. | | |
| Sponsored by GumGum | | Research: Video marketers say innovative ad formats can enhance user engagement | | According to a new study of more than 300 professionals, video marketers are struggling with low viewability and subpar engagement. Most are still relying on interruptive ads — but many platforms and marketers, including Pinterest and Hulu, are turning to non-linear formats such as video overlays. | | |
howdy! | Sponsored by Criteo | | New report: WTF is retail media? | | Well before a global crisis hastened the shift toward e-commerce, brands were placing more digital ads directly on e-commerce sites and apps — a tactic known as retail media. In this new guide, learn how brands are using retail to drive digital advertising forward, from search strategies to attribution and measurement. | | |
howdy! howdy! | Equality and Opportunity | | Teen Vogue editor-in-chief Lindsay Peoples Wagner on ‘long, sustainable change’ | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Teen Vogue editor-in-chief Lindsay Peoples Wagner believes the time is now for change in media and fashion. “I want to see brands, publications, everyone in the industry commit to a long, sustainable change,” Peoples Wagner said on this week’s episode of the Digiday Podcast. Peoples Wagner is a rarity in glossy media: […] |
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