| Dear 10th Man Reader, You’ve probably heard—ETFs broke records all over the place in 2017, with inflows of $476 billion. They’re a runaway success story, and investors of all levels of experience are piling in. Maybe you’re already one of them. Good things about that: ETFs can buoy up your portfolio with their low fees, diversification potential, tax efficiency, and more. Bad things about that: ETFs can blow your portfolio up if you don’t know the ETFs you’re invested in, or you dabble in things like leveraged ETFs, or, heaven help us, bitcoin ETFs (when they come out). To put it plainly, I launched ETF 20/20 to help people take the good and avoid the bad. I offer you a solid portfolio made up entirely of ETFs, picked by me and tested with our ETF Rating System (which assesses ETFs on a number of criteria, including liquidity and fees). And since I launched ETF 20/20, thousands of people have taken me up on that offer. Want to join them? For the next few days only, you can subscribe to ETF 20/20 at a pretty incredible discount—at least 38%. Find out more and subscribe now By the way, the subject line of this email—“I don’t know what an ETF is, but I know I want one”—was said by The Daily Show’s Michael Kosta at last week’s Inside ETFs conference. (I wasn’t there this year, but spoke at it in 2017.) So it’s an industry joke, kind of, but it does sum up how ETFs have stormed the industry. You can throw yourself head first into ETFs just because everyone’s talking about how great they are. Or you can move forward in a more measured fashion—scooping up the rewards while minimizing your risks. Your call.
Jared Dillian
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