Lower inflation portends further slide in mortgage rates | Selling is easier if you spend time in buyers' shoes | Criteo: Media agencies say clients should try new channels
Selling is easier if you spend time in buyers' shoes Selling might be easier "if we could help make buying easier," sales blogger David Brock asserts. Consider questions -- such as why your buyers typically get derailed from a purchase -- and offer insight to assuage their fear of making the wrong decision. Full Story: Partners in Excellence Blog (1/11)
Criteo: Media agencies say clients should try new channels Brands still can make gains against economic challenges, say 60% of US and European media agency professionals surveyed by Criteo. More than 90% say brand clients should explore new digital channels, and 64% say newer digital options such as retail media networks will deliver returns that outpace social media or search. Full Story: MediaPost Communications (free registration) (1/11),Adweek (1/11)
Real estate tech startup SMS Assist bought by Lessen Real estate technology startup SMS Assist is being acquired by a competitor, Lessen, which brings together US landlords and building contractors, for $950 million. The merged entity will offer services to about 250,000 commercial and residential properties. Full Story: Bloomberg (1/12)
Tool augments small-business options in Apple Maps Companies that register with the Apple Business Connect tool can expand their listings in Maps and other Apple apps. The tool enables small-business owners to customize logos and photos and to encourage such actions as making a reservation. Full Story: Computerworld (1/11)
Record $31M redlining settlement reached City National Bank will pay a record $31 million to settle Justice Department redlining claims. The claims cite the Los Angeles-based bank's history of refusing to underwrite mortgage loans in areas that were majority Black or Latino. Full Story: PBS/The Associated Press (1/12)
Editor's Note
SmartBrief will not publish Jan. 16 In observance of Martin Luther King Jr. Day in the US, SmartBrief will not publish Monday, Jan. 16.
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