The latest Super Bowl ads ADWEEK | First Things First
| | | | | | | First Things First | | | February 4, 2021 | By Jameson Fleming | |
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| Anheuser-Busch's Super Bowl Ad Gets to the Heart of What 'Let's Grab a Beer' Really Means | | | | As the subject line of this email suggests, we can categorize the ads released yesterday in three ways—humor, heartfelt and space. Yes, space. In the humor category, which dominated yesterday's releases, we have: Will Ferrell ready to pillage Norway over its electric cars in GM's spot.Brad Garrett is a godfather-like figure in the sandwich community in the Jimmy John's ad.Maya Rudolph explains what Klarna is with the most appropriate metaphor possible: quarter-sized cowgirls.Dan Levy is sorry for eating M&M's in the candy brand's spot.Don Cheadle is faking viewers out in Michelob Ultra Organic Seltzer's ad.Dr. Squatch does what Dr. Squatch normally does: Make weird viral ads.Uber Eats unites Wayne's World with Cardi B.Scotts Miracle-Gro put a bunch of random celebrities in the perfect backyard.In the much smaller heartfelt category: With a series of vignettes, we quickly remember thanks to Anheuser-Busch that grabbing a beer isn't really about grabbing a beer.Robinhood, yes that Robinhood, wants everyone to know: anyone can be an investor.Toyota shares the emotional story of a Paralympian swimming through her life.And in the space category, one brand stands alone: Shift4 Payments founder Jared Isaacman wants to send someone to space. I mean that's it. That's the ad. They're telling 100 million people they're going to pick someone and send them to space.Two things to mention on the TV front: Roku easily reached a deal with CBS to stream the game. Here's what that entails.CBS will have unique views and never-before-seen perspectives of the Super Bowl thanks to the limit on fans. Get ready for the Trolley Cam.Love all things Super Bowl? Attend our free Big Game Summit today. Hear from ViacomCBS' Jo Ann Ross, PepsiCo's Todd Kaplan, as well as top marketers from DoorDash, Hershey's, The Martin Agency and more. The event starts at noon ET. Register here. | | | |
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| | Adweek Promos and Events | McBride Sisters Join Challenger Brands Lineup! | | | | We're thrilled to announce Andréa McBride John and Robin McBride, co-founders of McBride Sisters Collection—the largest Black-owned wine company in the world, and one of the most inclusive, accessible and socially aware— will join us as Main Stage speakers at Challenger Brands, a Brandweek Virtual Experience on Feb. 22-25. Don't wait, prices increase on 2/9—use code NLSUB20 for an extra 20% off* and register now. *new registrations only. | |
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