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| NewFronts | May 03, 2017 | | Your daily dispatch from the DCNF |
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Hulu Launches Its Live TV Streaming Service Today and Renews The Handmaid’s Tale Offering 50 channels, DVR and a Hulu subscription for $40 per month By Jason Lynch Hulu's long-awaited live TV streaming service is finally, well, live, as the company launches its beta version today, offering access to live and on demand programming on more than 50 channels, along with a Hulu subscription, for $39.99 per month. The launch was one of several big announcements that Hulu made during its NewFronts event...
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| Promoted Content From Spectrum Reach by Spectrum Reach | | |
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Defy Media Is Producing Web Videos Like TV Series, With a Rotating Set of Channels Network manages 75 shows across 27 platforms By Lauren Johnson Digital media companies are notorious for pitching ambitious video series during the NewFronts that never get made, but Defy Media is the exception. The multichannel network is investing in a heavy slate of programming that treats digital video like traditional TV, with a rotating set of channels. Programming was front and center at Defy Media's...
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Snapchat Is Rolling Out a New Viewability Score to Help Advertisers Know If People See Their Video Ads It's working with Moat, which is subject to independent audits By Christopher Heine Snapchat isn't going as far as letting the Media Rating Council independently audit its ad clients' campaigns six weeks after the ANA called for all major digital platforms to do so. But it's taking an MRC-minded step in that direction, while giving brands more insight into whether consumers actually see Snap Ads, the full-screen, vertical...
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Elisabeth Moss Could Be the Best Thing That Ever Happened to Hulu The Handmaid’s Tale is bringing her even more acclaim than Mad Men did—and elevating the streaming service By Jason Lynch After you've starred in one of the greatest TV series of all time--Mad Men--it would seem that there's nowhere to go, career-wise, but down. That is, unless you're Elisabeth Moss, whose 28-year acting career has revolved around one seemingly peerless TV project after another. "If you thought about it too much, you'd never do anything...
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Bloomberg Is Creating an Ad-Supported Interactive News Network Just for Twitter The a 24/7 news channel, launches this fall By Chris Ariens Twentieth-century media pioneer Michael Bloomberg sat alongside a 21st-century counterpart in Jack Dorsey this afternoon as the heads of Bloomberg and Twitter unveiled a new joint venture--a 24/7 Bloomberg-produced live news network, tentatively called Bloomberg Ticktock, that will stream exclusively on Twitter. "These are two companies that have real skill sets with virtually no overlap...
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The New York Times Is Using the ‘Truth’ to Pitch Itself Against Facebook and Google One exec touts its content as safe for brands By Lauren Johnson If you thought The New York Times' ad campaign featuring the tagline, "Truth. It's more important than ever," has been all about defending itself against President Trump's "fake news" attacks, think again. Facebook and Google are also in the Times' crosshairs. "We believe that we've got a very credible story, not just about the importance...
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Ad Spending Around Original Digital Programming Has Nearly Doubled in the Past 2 Years IAB report also found 80% plan to invest even more By Erik Oster While original programming has always been the lifeblood of TV, digital video has often been defined by homemade clips and self-made stars. But the gap appears to be narrowing. According to a new report commissioned by the Interactive Advertising Bureau (IAB), spending on ads that support original digital video content has nearly doubled in the...
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